Thursday, 13 November 2014

Magazine Publishers

Bauer
A large magazine publisher in the UK is said to be one of the largest privately owned publishing group. It offers 300 magazines in 15 different countries including online, TV and radio stations. It joint Bauer Media Group in 2008, employing around 6,400 people to assist in the company. 

It is a multi-platform UK based group which consists of many companies collected around magazines and radio. It is widely recognised and rewarded as being the industry trend-setters.
Their business is built on influential media brands which engage the readers and listeners. 
Angling Times was the start in 1953 of the company, beginning their reign of success. In 1990, Kiss FM was planted which is now seen as a widely listened to and popular station. FHM magazine was bought in 1994, and is now one of the bestselling international magazine brands in this day. Closer was launched in 2002, and GRAZIA in 2005 which were Britain’s first weekly glossy, also very popular now. 
In reference to music magazines, Bauer bought out Kerrang! and Q magazines, two of the biggest music magazines in modern times.
Bauer include many different genres to their company such as women’s, women’s specialist, men’s lifestyle, entertainment & music and specialist. This proves why their target audience is so large. ‘Bauer Media's portfolio of influential media brands includes many of the best known magazines in the UK, which deliver excellent content to our audiences whenever, however and wherever they want.’
This company may be good for my magazine as it involves a wide range of specialist genres as mine would be. However, my magazine looks at a specific audience which may be too narrow to succeed in this company.
DanceMediaLLC

The other publisher in smaller perspective is DanceMedia LLC. This publisher only publishes 5 magazines including Dance Magazine, Pointe, Dance Teacher, Dance Spirit and Dance Retailer News. These magazines are devoted solely to the world of dance. Annual, directories and events are produced which have the particular target audience with these special interests. Dance magazine is read by more than 300,000 professional dancers, advanced students and their teachers.
It have been delivering inspiration and insight for more than 80 years. DanceMedia LLC is served by Macfadden Communications Group LLC. It is a multi-platform company that serves various markets with magazines, websites and trade shows. All Macfadden properties are leaders in their fields. The companies include: Pizza Today, Pizza Expo Conferences, Grocery Headquarters, Pet Business, Beverage World and DanceMedia LLC. This publisher is a lot smaller than others, and would not be beneficial for my magazine with the promotion side by making it popular fast. However, it’s company DanceMedia LLC would be very useful and acknowledged by their target audiences.

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