Overview of the Magazine Industry

As a whole, the magazine industry involves many variety and contrasts of different magazine genre’s, styles and contents. From my research, I have discovered that within the UK, the top selling magazine from 2014 was TV Choice. From Editor’s Choice within the UK and the US, the top music magazine is Rolling Stone. This magazine produces 26 issues per year, involving culture music genre trends as well as current news and events. As it has been published for more than 50 years, a wider range of audience generations are aware of it and will take have taken an interest in it. 
There are over 8000 magazine titles in the UK. These come under many different content genres and audiences such as: consumer-general and specialist interest, business-trade/professional, customer magazine organisations, staff magazines, newspaper supplements, part works and academic journals. 
Within these titles, there are 1.4 billion magazines sold each year, with £745 million on advertising.
Only 3 out of 10 titles survive for more than 4 years. An example of this has been found with the magazine I have researched in more detail, Dance Magazine. Their name was changed from ‘The American Dancer’ to ‘Dance Magazine’.
Magazine genres change alongside the trends within society, such as fashion changes, modern music and technology updates. Magazines are also developing by being able to produce digital forms for people to read online. This can hold a threat to paper magazines, loosing target audience of perhaps the older generation who can’t or choose not to access online magazines. 
Bauer is the UK’s most popular and successful magazine publisher and have a lot of ‘say’ when it comes to what is produced within the industry.
Magazines advertising also attract many different audiences, with companies getting involved to promote their products within magazines. Over-time the magazine industry has developed greatly, loosing and gaining readers for different readers.